Friday, May 06, 2005

"Wild Fire"

It's Gold. Period.

Marquette officials stand by nickname despite negative reaction of alumni, fans

By DON WALKER and TOM HELD
Posted: May 5, 2005

Despite a steady drumbeat of heavy criticism and derision over the choice of Gold for the school's nickname, top Marquette University officials insisted Thursday that there was no turning back.

We're done," an upbeat John Bergstrom, the chairman of the school's Board of Trustees, said in an opinion echoed by Father Robert A. Wild, the university's president. "This is not an optional program. This is going to be a brand that we're going to build."

1 comment:

Adam said...

man, how depressing. the name itself is not what upsests me the most (I don't think it's that bad...it's the fact that MU just completely ignored the opinions of their very loyal fan base.

more thoughts here.